Spirit Motor Group

We loved creating this car review with the Spirit Motor Group marketing team. The initial idea was to portray the exhilarating experience of test driving the all-new electric Jaguar I-Pace to entice people to actually book a test drive at the Spirit Motor Group.

As we specifically wanted to highlight all the features and benefits of the car, we had to use and abuse the b-roll sequences as well as include a dynamic soundtrack to keep up the pace of the video and the viewers engaged for over four minutes.